We all have those items that evoke nostalgia and fond memories. Perhaps it’s a wedding photo, our child’s first pair of shoes, Baptism outfit, or a news clipping from a significant time in history.

Whatever it may be, for over 40 years, the Frame & I, located at 229 W. Gurley St., in downtown Prescott, has been preserving memories while framing the past and present.

Having arrived in Prescott at the age of 6, Ida Woll turned her love of art and creative passions into a lifelong career.

After high school, Ida worked with her father in real estate appraising, before moving on to the Frame & I learning the ropes of the framing business.

“At the time, downtown was a different place,” Ida said. “There was a uniform shop on Cortez, where you could get iron-ons for your shirts, and the Newstand on Cortez also, as well as a hobby shop and furniture store on Whiskey Row” — quite a change since then.

After four years, Ida was able to buy the Frame & I, which has gone through a few transformations and slight location change around the corner to its current location.

An artist herself, Ida says, “As a kid, I spent a lot of time alone, and would create art. Our family lived out Williamson Valley, had horses and, being a self-confessed introvert, I would go home, take care of the horses, and paint.

“I lean toward the supernatural and fantasy art. My fifth-grade notebooks are filled with unicorns and what not. It’s something that I still do, along with helping people present their creations in the best way possible through framing.”<br />

During high school, Ida’s pursuits turned toward graphic design. “Like a lot of kids at the time that were creative and interested in graphic design, I considered computer game development.”

This interest would later prove useful in helping clients recreate historical photos. “While it’s not preservation, we are able to scan a photo of the photo and digitally create a new piece through a digital reproduction process. The original is not affected, and the client has an affordable piece that they can display,” she said.

“I’m fortunate to be able to utilize both my creative talents along with the technical side of graphic design to help clients showcase their pieces in the best way possible.”

As to trends in the business, “There is a difference in the clients we are seeing, and the items they are looking to have framed,” Ida adds. “We do a lot of consultations and interior installations. You used to see a lot of requests for diplomas and that type of thing, now, it’s a wider variety of items, and a lot of personal art pieces that clients have created and want to display.”

Shadow boxes and preservation of personal pieces that hold a special significance is one of the unique services Ida and her team of four provide.

“It’s always rewarding taking pieces that hold a sentimental place for folks, and not just displaying them, but using the proper glass, paper and materials, so they can actually be preserved and appreciated.”

When it comes to memories, it might be surprising to hear that wedding dresses are a popular item that one might want to display, but a civil war medical set, might surprise one. “One of our clients brought in their great grandfather’s medical instruments, fairly primitive tools that were used for on-the-field treatments.” Another interesting item was a half eaten bag of potato chips. “We couldn’t guarantee how long the chips would last, but it was a memory that someone wanted to preserve,” Ida said.

While 2020 was challenging, Ida says, “We operated differently. Now, as a result of the shutdowns, people picked up hobbies and we are seeing a lot of needlework, personal artwork, and cross stitch. These are items that are not only time consuming, but very personal expressions, and should be preserved correctly,” Ida said.

“The biggest mistakes we see tend to be clients who put a significant amount of time and creativity in to a piece, and due to the how they decide to frame and display it — which can cause non-repairable damage to the item. Using the wrong glass, or paper, can cause the piece to deteriorate quicker than when using the correct process to ensure generations of enjoyment,” Ida said.

For over 40 years the dedicated staff of creatives and Ida have won local and national recognition, “Preserving Memories and Framing the Present.”

For more information, visit FrameandI.com.

Barry Barbe owns the El Gato Azul and Torme restaurants in Prescott, and is the energy and insight behind the Prescott Palette. He also has a radio show, the Prescott Palette, on KQNA 1130 AM, Saturdays at noon. Email:


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